New Media Innovation

Make an impression

About us

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New Media Innovation believe that digitalisation and the proliferation of Mobile devices has changed forever the way an organisation interacts with their customers. This requires true digital engagement, Web, Mobile, Tablet and Social. Each interaction with an organisation must be an interactive one. Our approach is an integrated seemless solution that blends traditional with Digital, marketing with sales and service with customer loyalty.

We don’t take the word “innovation” lightly. Perhaps that’s why we’ve got a highly qualified team of architects and developers on staff. Skilled in Java, .NET, PHP, C++, iOS and Android operating systems, they can build anything — campaign sites, enterprise-level CMS implementations, iPhone/iPad applications, Facebook applications and custom software.

Smart is beautiful.

What we do is simple. Elegant. And just works. After all, a solution is only a solution if it solves a problem. That’s why we take time to listen and assess before we ever think about design and deployment. This thoughtful consideration is written into the DNA of every technology leader we employ. With their guidance, we apply that thinking to everything we do.

The right solution by design.

As every client knows, digital strategies are often moving targets. So we start by evaluating your current state from business process to technology, and then try to nail the ideal target through a blend of common sense and blue-sky thinking. Developing and executing this plan takes knowledge in both foundational and platform technologies. Together, they let us create the ideal solution. Every time.

A perfect fit.

As confident as we are in what we deliver, we’re equally confident in the partnerships we’ve forged over time. Proven over time, our established strategic relationships with many of the leaders in software, hardware and other technology solutions providers help ensure we’re able to continue to offer best-in-class technical solutions for our clients.

What we do:

Commerce and sales automation
Web/Smartphone content management
Content optimization, search and analytics
Social computing and monitoring
Mobile optimization & Applications
Localization

A thought bubble

In order to create lasting bonds, we must learn where our audience is headed and how we can meet them there. Insights become opportunities, opportunities become ideas, and ideas are engineered into reality and integrated across multiple brand touchpoints.

Interactive
Design Mobile /
Tablet Responsive
Design User
Experience

The Process

Understand

Define

Deliver

Understanding the target audience is paramount. We've developed a framework to identify and define the specific groups and personas within each target market. This information can then be used to ascertain the needs and behaviours of the specific user groups.
Through workshops, we facilitate the identification and prioritisation of objectives for stakeholders including marketing, product teams and directors. We dig deep to gain insights and align the needs of stakeholders with those of end-users.
We use this research to produce a functionality matrix that identifies end-user priorities, aligning them with operational requirements and assessing them against business objectives. This ensures everything is considered and unnecessary features avoided.
Utilising documents, informational architecture and key specifications, we produce a framework to be utilised by the stakeholders and the Flint development team. This blueprint illustrates design, functionality and the user's journey through the digital platform.
To provide a tactile means of testing the solution, we develop prototypes for review. These avoid time-consuming changes during the build stage. This is an important phase that simplifies the design documentation and ensures that the model is appropriate.
The user experience is a successful one if it effectively achieves business goals and provides the user with an efficient and satisfying experience. Our methodology also considers information accessibility for different users and the manner in which they digest content.

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